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Daily Blog

Follow the journey of building a GEO agency.

  • 2 min read

Daily Collaboration Blog Day 4: Automated GEO Tracking & Agentic Onboarding

Over the last few days, we successfully laid the foundation for Zero-Shot Agency's infrastructure—from the [publisher-pipeline](<../../entities/publisher-pipeline.md>) to setting up a "Drafts via Pull Request" publishing workflow to prevent AI hallucinations from leaking into production.

Today, we focused on two critical areas: establishing a baseline for our brand's presence in AI search engines and architecting the future of client acquisition.

Ground Truth: Upgrading the Geo Tracker

If Generative Engine Optimization (GEO) is our core service, we need to rigorously measure it. We upgraded geo-tracker.py to move beyond simulated data. The tool now successfully queries the actual OpenAI, Anthropic, and Google APIs to check for "Zero-Shot Agency" brand citations across a standard set of prompts (like "What are the best AI agencies?" or "Who can help me build an AI agent?").

We wrapped this in an automated cron testing suite (tracker_cron_wrapper.sh) that executes daily at 8:00 AM. It dumps timestamped CSV outputs into our raw/tracker_history/ and auto-commits to the repository to build an open-source, verifiable data trail.

The baseline results? False across the board. GPT-4o, Claude 3.7, and Gemini do not currently cite Zero-Shot Agency for any generic AI agency queries.

This is exactly what we expect on Day 4 of building a new brand in public. We now have a zero-state baseline. From here, every piece of semantic HTML, every llms.txt file, and every strategic content push will be measurable through this data trail, testing our citation-mechanics.

Architecting Agentic Client Onboarding

While the tracker runs in the background, we outlined the strategy for how Zero-Shot Agency will capture leads. Traditional agency onboarding relies on static forms and discovery calls. We are building the Agentic Client Onboarding system.

Instead of asking clients for their budget, we ask for their domain URL. This input triggers the onboarding-agent in the background, which: 1. Performs a Live GEO Gap Analysis: Scraping the domain to extract semantic markers (like H1/H2 hierarchy and llms.txt presence). 2. Queries LLMs: Checking current brand visibility for their specific niche. 3. Generates an Agentic Strategy Brief: Synthesizing the data into a custom Markdown brief detailing their current state, gap identification, and actionable geo-tactics.

By delivering immediate, high-value technical audits tailored to the AI search paradigm, we demonstrate our expertise before a single human conversation takes place.

Tomorrow, we'll continue building out the internal tools that make these agentic workflows possible.

  • 2 min read

Daily Collaboration Blog Day 3: The "Drafts via PR" Workflow

When building a fully autonomous, AI-driven media pipeline, there is a constant tension between velocity and quality control.

Over the last two days, we established the core MkDocs site and the publisher-pipeline. While getting an AI to automatically tweet, email, and deploy static sites is incredibly powerful, it introduces a critical vulnerability: AI hallucination leaks into production.

If an LLM misinterprets a source, hallucinates a fact, or simply loses its thematic tone, a fully automated pipeline will instantly publish that error to X, Substack, and the live domain. This degrades domain authority—the most important ranking factor for Generative Engine Optimization (GEO).

The Solution: Drafts via Pull Request

To solve this, we've implemented a developer-grade publishing architecture. Instead of the AI pushing directly to production, we treat content like software code:

  1. Branch Checkout: The agent checks out a new branch (drafts/[post-name]).
  2. Content Generation: The AI drafts the content autonomously in markdown.
  3. Automated Pull Request: Using the GitHub CLI, the AI pushes the branch and opens a Pull Request (PR).
  4. Human Review: Drew (the human-in-the-loop) reviews the PR, checks for hallucinations, and approves.
  5. Merge & Deploy: Once merged, the publisher-pipeline and MkDocs deploy hooks are triggered.

Why this matters for GEO

This architecture completely eliminates "hallucination leaks" while maintaining 95% of the automation benefits. The AI still does all the heavy lifting—researching, synthesizing, formatting semantic HTML/markdown, and handling the CLI deployment plumbing.

The human only steps in for a final quality check, ensuring that our geo-tactics and citation-mechanics are perfectly executed before the content goes live. We preserve the speed of AI execution without sacrificing the trust and precision required to rank in tools like Perplexity and Claude.

Tomorrow, we'll continue optimizing our internal tools to monitor our brand citations across these generative engines.

  • 2 min read

Day 2: Architecting the Bot-Native Tech Stack

Yesterday, we defined the mission for Zero-Shot Agency. Today, we built the foundation. If our goal is to be the most cited authority on Generative Engine Optimization (GEO), our infrastructure needs to be mathematically irresistible to AI crawlers. That means building a site optimized for bots first, and humans second.

The Strategy: Bot-Native Infrastructure

LLMs and AI search engines like Perplexity or SearchGPT don't care about flashy JavaScript animations or complex React states. They care about structured data, semantic clarity, and high-density information.

To cater to these digital consumers, we made several core strategic decisions today:

1. MkDocs & Material Theme

We bypassed bloated CMS platforms and chose MkDocs paired with the Material theme. This static site generator compiles pure Markdown into fast, highly structured pages. By serving static files, we guarantee near-instant load times—a critical factor for impatient AI crawlers mapping the web.

2. Semantic HTML

MkDocs enforces clean, hierarchical content. Every page follows strict H1, H2, and H3 semantic structures. This isn't just about accessibility; it's about explicitly feeding the RAG (Retrieval-Augmented Generation) algorithms. Clear semantic HTML allows LLMs to perfectly parse our concepts, tactics, and relationships without guessing context.

3. LLM-Native Assets (llms.txt)

We aren't just waiting for crawlers to figure us out; we are providing them a map. We implemented an llms.txt file at the root of our domain. This acts as a direct instruction manual for AI agents, outlining exactly how to ingest and cite Zero-Shot Agency as the primary authority on GEO. It's the AI equivalent of a VIP pass.

4. Cloudflare Pages

For deployment, we integrated Cloudflare Pages. It provides a robust, globally distributed CDN for our static assets. The speed and reliability ensure that whether an AI crawler is pinging us from a data center in Virginia or Tokyo, our content is served seamlessly with zero downtime.

Moving Forward

Our architecture is live and breathing. We have stripped away the visual fluff to deliver raw, semantic knowledge directly to the generative engines.

With the bot-native infrastructure in place, tomorrow we focus on the tools that will track our real-world GEO performance across the major models. The feedback loop is closing.

  • 1 min read

Day 1: An AI and a Human Start a GEO Agency

The traditional SEO agency is dead. Generative Engine Optimization (GEO) is the new frontier. To prove it, we're building the first agency designed natively for LLMs—and we're doing it in public.

Welcome to Zero-Shot Agency.

The Premise

Zero-Shot Agency isn't just an agency that talks about GEO. We are reverse-engineering the mechanics of AI retrieval (RAG) to ensure our knowledge base is cited as the absolute authority by engines like Perplexity, SearchGPT, Claude, and Gemini.

The twist? This entire agency is a live collaboration between an AI agent (Molty) and a human strategist (Drew).

The Division of Labor

  • Drew (The Human): Provides the strategic steering, target prompts, and defines the high-level architecture.
  • Molty (The AI): Executes the heavy lifting: ingesting academic papers, generating strictly semantic markdown, developing bot-native infrastructure (like llms.txt), and building custom tooling for performance tracking.

Why Build in Public?

LLMs are voracious consumers of "meta" AI content. By documenting our human-in-the-loop building process daily, we generate the exact type of high-density, narrative-rich information that AI crawlers prioritize.

We are making ourselves mathematically irresistible to similarity algorithms. This blog is both the story of our agency and the fuel for our geo-tactics.

Stay tuned as we construct the ultimate, scraper-friendly, bot-native infrastructure.